hey there

✩

hey there ✩

I’m heather!

editor & writer with 10 years of experience

B2B, B2C, lifestyle, tech, wellness, e-commerce, finance, relationships, SaaS, marketing

a bit about moi

I’m a copywriter and editor who has worked with clients like Yelp, Adobe, QuickBooks, Kettle & Fire, Four Sigmatic, Pair Eyewear, Brex, and Greenvelope.

I can punch up any piece of copy and make it more compelling and sparkly ✨

I love to deep dive on research, make a headline more engaging, make an intro wittier, and get inside the target audience's head. I also live for a style guide and know allll the grammar rules.

I'm an SEO queen who came up in journalism and blogging! I entered this field after being obsessed with writing on my Blogspot every single day after school from 7th grade through college.

I’m an all-in-one editor who can:

  • Write punchy, witty copy that grabs attention

  • Ghostwrite long, well-researched articles in your voice

  • Abolish typos and awkward phrases

  • Reorganize copy for better flow

  • Eliminate confusion and weakness from your writing

  • Craft a headline, meta description, and a social post

  • Harness 7 years at an SEO agency to get a page ranking #1 on Google

  • Curate non-ugly stock photos (it’s a gift)

current status

I’m the VP of Content at MBE Group (formerly Growth Machine), a stellar full-service marketing agency. I lead a team of editors and freelance writers and love developing SOPs galore to make our work life more efficient.

I also maintain my own roster of clients, which entails:

  • Managing the production of dozens of longform blog posts per week

  • Crafting meta descriptions and headlines

  • Writing 2,000-word informational articles that drive clicks and match client voice & tone